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Monday, 27 August 2012

Is a Like Enough?

Like many other businesses I tend to spend some considerable time on facebook - Its a great place for promoting and networking after all so I would be foolish not to use it.  One thing i have noticed however is the quest to increase the number of 'likes' on business pages.  There are whole groups of people who either spend their days seeking 'likes' or who have set up so called networking pages to allow other people to get more 'likes'.  

So what is this all about? Obviously people liking your business page is a good thing - it means they are happy to connect with you and get your updates appearing in their newsfeed.  So getting page likes is a way to help get your information out to more people right? 

Just in case you don't know how the like button works here is a quick explanation:

Whenever you 'like' a page it opens a gateway so that information about that page appears in your newsfeed.  Friends of yours will then be able to see this as well because they can see your newsfeed. If they see something interesting chances are they will 'like' it and then their friends will be able to see updates as well! And so it goes on, opening gateways to more and more people.

So its no wonder all these networking pages are so busy - everyone wants more likes for their page, and the reason they want it to be from your personal page is so your friends will see it.  The theory is a good one from a business perspective, in reality though does this actually work? 

I started wondering about this when I began getting involved in all these ladders and hike those like type activities and being one for paying attention to what happened i noticed that the activity on my business page actually went down: 

As you can see the number of 'likes' has gone up, the number of friends of fans has gone up and the number of people talking about it have all gone up - the weekly total reach however has decreased by a whopping 69%!!!

Why is this important? 

As shown here the weekly total reach is the number of people who have seen any content associated with my page - so LESS people are seeing anything i post!!!! 

To see the impact of any actions you take on facebook you should check your stats before your campaign then check it daily to see the impact it has (click on your insights button at the top of your page to see the stats).  You can also see the type of posts that are actually engaging people with your page.

For the next week i am going to concentrate on my posts and avoid the ladders and hike pages and see what happens to my stats then - I will of course share my findings with you all for that as well :) 

Why not join me in checking your stats and see what happens? if you want to add details of your stats for today in the comments on this blog (not on facebook cos they will get lost!) and we can all check what happens daily for the next week :) It will be an interesting experiment! 

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  1. is this "damage" repairable? thanks

  2. Yes it is indeed Suzanne - i will be going into much more detail about this in the next blog - I didn't even know it was happening until i checked my stats and now i have a good idea why as i have been looking into it more and more. I will give some further guidance but for now i am testing out the theories on my own page so i can present actual information rather than guessing! xx

  3. Ive had a look at hike pages, and notice that they are unfair and biased, one in particular named their admin and through further investigation i found they were constantly "promoting their own" and other business' who made anything like their own (daughter/niece/aunt/uncle/dog) were maybe promoted or 'hiked on' once maybe i could stretch that to twice.

    I do think they are trying to boost their own self esteem/importance also, and I now dont even comment on their posts.


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